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Hinge Prompt campaign

My work at Hinge for our international Prompts campaign.

When Hinge landed in Europe, we told daters weโ€™re, โ€œThe dating app designed to be deleted.โ€ A couple quarters later we wanted to prove how with our most iconic featureโ€”Prompts. Each ad shows how great icebreakers on your profile lead to great dates IRL. Bonus points if a few people swipe our Prompt responses or date ideas.

Launching June 2023

Hinge Prompts

 

 

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CREDITS
Executive Creative Director โ€” Ola Sobiecki
Design Director โ€” Philip Gibson
Sr. Designer โ€” Matt Jensen
Art Director โ€” Rach Newman
Project Manager โ€” Matthew Yu
Producer โ€” Jiro Khol
Director of Brand Strategy โ€” Nico Klocanas

In partnership with: Hornet Animation, DLA Films, Anomaly, Yard, and photographer Caroline Tompkins