PetSmart Charities: Sponsored By You
“Would you like to donate a dollar to charity today?”
”Sure. Why not.”
This lackluster exchange is far too common, many people not even knowing where that dollar really ends up. PetSmart Charities wanted to not only thank those who have said yes, but turn that obligatory answer into an something worth celebrating. The result is an edu-taining, integrated, creative campaign built around one idea: everything that PetSmart Charities does wouldn’t be possible without you—yes, you.
What I did: Contributed to creative strategy and developed ad copy.
CAMPAIGN STRATEGY
Copywriting
From the front of the store to the cat adoption center, our creative campaign put our message at every customer touch point, accomplishing two things along the way:
1. Thanking donors for their contributions no matter the size
2. Highlighting the amazing programs those donations fund like emergency services, pet therapy programs, and accessible veterinary care
