Greetings, internet browser.
My name is Emily and I'm a writer of many things. This is my Seitzgeist. It's where I've gathered all the ideals, work, and musings that make me who I am. It's also just a really choice pun on my last name I couldn't pass on.
A writer for a world of pictures.
People have a lot of feelings, values, and dreams but don’t always know how to put them into words. Instead, they surround themselves with things that can do the talking for them. That’s where branding comes in.
I get the warm and fuzzies when I use research, thoughtful writing, and organizational design to make something as intangible (and at times commercial) as a brand become a part of someone’s self-expression. But any writer worth their chili-lime salt knows that doesn’t happen with words alone. I've learned how to work with some of the best designers, media mavens, creative clients, and content studio gurus in the biz. The tricky part? Who you do it all for.
notable CLIENTS :
Samsung
Medtronic
MetLife
Freshly
Marriott Autograph Collection
Texas Children's Hospital
VISIT FLORIDA // Share a Little Sunshine
Bertram Yachts
PetSmart Charities
Women’s March Youth Empowerment
People who think my work is cool:
Brand New
PRINT Mag
HOW International Design
My Mom
Things I Do
Copywriting
Branding
Web strategy and SEO writing
Marketing strategy building
Interior design bridging
Art show planning
Experience designing
Research and reporting dabbling
Communications streamlining
Project managing
Client workshop leading
Trivia hosting
Some of My Favorite Pieces of Work
What Goes In
I think you can tell a lot about a person by what inspires them. Here are some of those things.
REQUIRED READING
Durga Chew-Bose | Too Much and Not in the Mood
Stephen King | The Dark Tower Series
Hugh Prather | Notes to Myself
Neil Gaiman | American Gods
Malcom Gladwell | Anything
POETS
Gommie
Rupi Kaur | Sun and Her Flowers
Anis Mojangi | Shake the Dust
BRANDS
The Standard, Glossier, Warby Parker, The Wing, LUSH, AirBnb, Refinery29, The Rambler, Coming Soon NY, Bon Appetit
IMPROV
Comedy Bang! Bang!
Improv4Humans
Last Podcast on the Left
Not Another D&D Podcast
BAD BXTCH CLUB
Audrey Gelman
Emily Weiss
Lena Waithe
Jeni Britton Bauer
Piera Luisa
My Mom
Belcalis Almánzar
Indya Moore
OTHER
Quipsologies (RIP)
Design Milk
Brand New
JWT Intelligence
Tiny Desk Performances
Who doesn't love a good fun fact?
I was born in a snow storm and named after a hurricane.
If I were a fruit, I'd be a Honeydew Melon.
I play D&D and will talk about it with anyone.
I grew up listening to the Grateful Dead.
I'm terrible at impressions but I make weird voices.
I once won my office's Fantasy Football and March Madness games back to back.
I am very competitive.