Branding isn’t on top of to-do lists for non-profits like Special Camp for Special Kids, a camp dedicated to giving young adults of all abilities the best summers of their lives. Without the resources to create branding that showcased their mission, it was hard selling themselves to investors and parents. Using their values and truly unique selling points, we created a system still going strong 6+ years later—one to one, friend to friend, heart to heart.

specialcamp.org