Hinge DATE Report
To continue cementing Hinge as a dating expert, we published our first in-house data report—Beyond The Talking Stage. Supported by a wealth of research, this first DATE Report (data, analytics, trends, and expertise) follows three big relationship communication milestones for LGBTQIA+ daters. My role was balancing our brand voice with data and PR talking points to hit an edu-torial tone. The report was met with tons of success, being featured by the likes of Hypebae, Diva, and PinkNews.
Read the press release and download the report here.
“he world of modern dating can be overwhelming, especially when you are part of the LGBTQIA community. This is why it’s great to see dating app Hinge go above and beyond for its LGBTQIA users. ”
CREDITS
VP of Communications - Jean-Marie McGrath
Director of Brand Communications — Jarryd Boyd
Emily Hitner - VP of Research
Elaine Cheung - Lead User Experience Researcher
PR Manager - Elissa McCool
Executive Creative Director - Ola Sobiecki
Sr. Designer - Matthew Jensen
Talent - Moe Ari Brown
Made with support from Porto Rocha.